Designer
BS’’D
If you have read any of the story that I have told on this website, you will know that I find it difficult to say just a few words.
So here are a few words about designing this website and the Professional who is the designer.
Yiti Pilchick from Beitar has done an excellent job.
She helped me, a computer user since the IBM System 32 and 34 were in offices and there when the Compact was introduced, but I have always been a user, not a designer.
The first thing she did was get my mailing list into an email marketing program so that I could do mass communication, without limiting 500 gmails in a 24-hour period. I had looked at doing this for about 8 years and never had the patience to actually set it up. I am still learning all the program Klayvio can do, but I have started to add some pizzazz to my emails.
Building the store around Shopify, Yiti has taken the products and the various texts that I have given her and presented them in a logical and visually pleasing format.
Who thought that was possible with a product that is just flour and water?
If it was just a Shopify store with a listing of products, we could have opened a few days after we started. However, Yiti felt that ‘the story’ is important and each chapter I wrote lead to more. Amazing how much one can learn about ‘flour and water’ having sold it for now our 13th year.
Expanding our market.
As we prepare to enter our 3rd year with www.MatzaMan.co.il we are expanding our market to the Wholesale and Community markets in the USA. In part a Sderot Solidarity Project and in part helping our brothers and sisters bring a little bit of Eretz Yisroel to their Seder Tables. We have launched: www.MatzaMan-USA.com .
We are looking to connect with Kosher Grocers as well as Communities and Schools.
Kosher Grocers.
The Kosher Grocers to offer their customers Quality Handmade Shmura Matza: Whole Wheat, Organic Whole Wheat and Organic Whole Spelt, all baked in Sderot, Israel, just a few miles from the Gaza Strip.
Community and School Fundraising Tool.
For communities and schools, we offer 3-matzot seder sets of both the Handmade Whole Wheat and Organic Whole Spelt matza. These can be used as a fundraising tool by selling them to their congregants or student body at a premium. In addition, they can be used as part of a Ma’ot Chittim Project; we have given out hundreds of these seder sets to needy over the years, both individuals as well as working through various social service and Tomche Shabbat organizations.
Yiti’s expanding role.
Creating our website targeting commercial and community clients in the USA has presented some interesting challenges which include overseas shipping options: ship container or air freight, customized shipping charges, commercial client set up and payment arrangements, etc
Yiti has been able to combine the knowledge gathered by working with me these past 3 years on MatzaMan along with her expertise working with other clients in a wholesale market to produce our new website.
MatzaMan’s recommendation of our e-commerce websites:
The bonus that I can offer Yiti, for the excellent results, is to recommend her services for anyone who is looking to make a ‘real’ webstore. She can be reached via email at yiti@codeacloud.com or through her website codeacloud.com.
And I thank the master designer of the world; HKBH for providing me with the opportunity to continue to help so many in Eretz Yisroel and elsewhere fulfill the Mitzvah or Al Achilat Matza and Motze Matzah with Healthful Specialty Shmura Matzot.
Hillel Leib ben Michoel Ber HaLevi Levin, the MatzaMan